Many of our socialMedia platforms have been hijacked by trolls. “Why”? is always an important question
troll a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community
Make communication not Work. If you can’t communicate – and no-one can communicate with you – then you are isolated and without context.
Make the participants lose Focus. Fascination with the newest shiny object. “Quick – Look over there!” Just a milder version of shock & awe.
Make the topic lose Value. Perhaps the most chilling of the criteria is the loss of any sense of trust. Fake News is the death of our sense of common-ality and “common sense.”
#trumpTrolls did not invent this manipulative agenda. They merely utilize it.
#trumpTrollery is a variation on an already-proven theme. The basic definition of a troll simply describes behaviors of an individual actor. It provides no context or motivation other than “for the hell of it”.
Organized, institutional trollery is now a headline item, due to the well-documented “trend for corporate, political, and special-interest organizations to utilize trolls to manipulate public opinion” (the political interference by Russkies on FaceBook has made headlines for a while now).
Aside from their signature, shared behavioral patterns (identified in “#trumpTrollery : Tactics“), it’s also clear that the actions of trumpTrolls on LinkedIn are remarkably similar to organized, institutional trollery.
Disruption, distraction, and de-legitimization are the strategic aim of obviously partisan agendas.
Institutional Trollery is predicated on the seductive nature of Affinity in the socialNet environment.
Spread the Word
- I’ve captured some of the relevant info in several postings here on my blog. I believe that it’s accurate, insightful, helpful, readable, and to-the-point. If you think so, too, then please point to the articles as you travel the Web:
Trollery is all part of a larger whole: It is an understandable-but-nasty byproduct of the socialNet environment.
© The Communication Studio LLC