Many of our socialMedia platforms have been hijacked by trolls.  “Why”? is always an important question

trumpTroll Agenda

troll a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community

Disruption/De-stabilization

Make communication not Work.  If you can’t communicate – and no-one can communicate with you – then you are isolated and without context.

Distraction/Diversion

Make the participants lose Focus.  Fascination with the newest shiny object. “Quick – Look over there!”  Just a milder version of shock & awe.

De-Legitimization

Make the topic lose Value.  Perhaps the most chilling of the criteria is the loss of any sense of trust.  Fake News is the death of our sense of common-ality and “common sense.”

#trumpTrolls did not invent this manipulative agenda.  They merely utilize it.

Institutional Trollery

#trumpTrollery is a variation on an already-proven theme.  The basic definition of a troll simply describes behaviors of an individual actor.  It provides no context or motivation other than “for the hell of it”.

Organized, institutional trollery is now a headline item, due to the well-documented “trend for corporate, political, and special-interest organizations to utilize trolls to manipulate public opinion” (the political interference by Russkies on FaceBook has made headlines for a while now).

Aside from their signature, shared behavioral patterns (identified in “#trumpTrollery : Tactics“), it’s also clear that the actions of trumpTrolls on LinkedIn are remarkably similar to organized, institutional trollery.

Disruption, distraction, and de-legitimization are the strategic aim of obviously partisan agendas.

 

 Institutional Trollery is predicated on the seductive nature of Affinity in the socialNet environment.

Spread the Word

  • I’ve captured some of the relevant info in several postings here on my blog.  I believe that it’s accurate, insightful, helpful, readable, and to-the-point.  If you think so, too, then please point to the articles as you travel the Web:

trumpTrollery : Tactics : What they do

trumpTrollery : Strategy : Why they do it

trumpTrollery : Active Measures : How you can deal with it

 

Trollery is all part of a larger whole:  It is an understandable-but-nasty byproduct of the socialNet environment.

 

 

© The Communication Studio LLC

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