Many of our socialMedia platforms have been hijacked by trolls.  “Why”? is always an important question

trumpTroll Agenda

troll a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community


Make communication not Work.  If you can’t communicate – and no-one can communicate with you – then you are isolated and without context.


Make the participants lose Focus.  Fascination with the newest shiny object. “Quick – Look over there!”  Just a milder version of shock & awe.


Make the topic lose Value.  Perhaps the most chilling of the criteria is the loss of any sense of trust.  Fake News is the death of our sense of common-ality and “common sense.”

#trumpTrolls did not invent this manipulative agenda.  They merely utilize it.

Institutional Trollery

#trumpTrollery is a variation on an already-proven theme.  The basic definition of a troll simply describes behaviors of an individual actor.  It provides no context or motivation other than “for the hell of it”.

Organized, institutional trollery is now a headline item, due to the well-documented “trend for corporate, political, and special-interest organizations to utilize trolls to manipulate public opinion” (the political interference by Russkies on FaceBook has made headlines for a while now).

Aside from their signature, shared behavioral patterns (identified in “#trumpTrollery : Tactics“), it’s also clear that the actions of trumpTrolls on LinkedIn are remarkably similar to organized, institutional trollery.

Disruption, distraction, and de-legitimization are the strategic aim of obviously partisan agendas.


 Institutional Trollery is predicated on the seductive nature of Affinity in the socialNet environment.

Spread the Word

  • I’ve captured some of the relevant info in several postings here on my blog.  I believe that it’s accurate, insightful, helpful, readable, and to-the-point.  If you think so, too, then please point to the articles as you travel the Web:

trumpTrollery : Tactics : What they do

trumpTrollery : Strategy : Why they do it

trumpTrollery : Active Measures : How you can deal with it


Trollery is all part of a larger whole:  It is an understandable-but-nasty byproduct of the socialNet environment.



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