Patterns of Behavior
troll a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community
Many of our socialMedia platforms have been hijacked by trolls.
One of the more obvious, and more organized, groups of trolls-with-a-shared-agenda are what I call trumpTrolls. It’s not just name-calling. They’re an identifiable group – with their own unique behaviors, patterns, and agenda.
Here are some of the attributes of #trumpTrollery.
TOPICS / CONTENT
- re-litigates old news
- predictable themes
- obsession with Clinton & Obama
- simplistic and unproven claims
Consider the source.
- highly partisan
- not very credible
- content not shared by other sources (i.e. it’s imaginary info)
Listen to the music.
- spiced with lots of name-calling (sound familiar?)
- Abundant use of ALLcaps for emphasis
- puctuated by lots of exclamationPoints!!!
FREQUENCY & NOISE
- many, many comments, are posted but
- little substance: 1-5 words (average ~3)
- overwhelmingly in the form of simplistic affirmation (“Truth!!!”) or name-calling
- the swarming presence is both confusing and gives the impression of consensus
The dance of mis-direction
- fond of false equivalency : [this] is like [that] … because I say so
- “what about”-ism (deflection) our guy may be bad, but your guy is worse
- evasion – refusal to address substantive issues
- relentless attack mode
- partisan advocacy rather than reasoned debate
- Label: “US + myName + US“
- Label: “myName + MAGA“
- Likes to describe self in bellicose, jingoistic, pseudo-military terms
- did we mention partisanship?
Do some of these qualities apply to people who aren’t trumpTrolls? Yes, of course they can. All of us do some of troll-ish stuff at some time. But #trumpTrolls are a unique, identifiable, and annoying Group.
The issue here is the consistent pattern and the overwhelming volume of trumpTroll behavior.
Spread the Word
- I’ve captured some of the relevant info in several postings here on my blog. I believe that it’s accurate, insightful, helpful, readable, and to-the-point. If you think so, too, then please point to the articles as you travel the Web:
This analysis of #trumpTrollery builds on and resonates with what I’ve seen in other socialMedia environments. Some of the best insights were made during my year-long evaluation of an affinity-oriented socialNet.
Trollery is all part of a larger whole: It is an understandable-but-nasty byproduct of the socialNet environment.
© The Communication Studio LLC