We had already crafted a suite of “productivity tools“, which addressed the challenges of producing a large number of electronic pages for the interactive environment.  They were reasonably successful, but only with a relatively narrow audience of networked online information providers.

In 1986 we focused on creating a standalone platform for the standalone presentation kiosk market:  Cheap personal computers made it possible to build an affordable  sophisticated interactive public access information environment.

So, we gave it a shot.

Traction to Action

… is a function of risk-taking and the willingness to make it real

By 1986 the Information Industry Association (IIA) was moving quickly towards interactive electronic online services. We were able to offer them a practical model as a centerpiece for their industry conference

We provided a major tradeshow with a full suite of convention floor services – And we made money.

Here’s how

 

Intro page

Industry Cachet

Working in cooperation with the IIA, we created an interactive information kiosk for use on the Exhibit Floor at the IIA annual conference in New York.

 

Platform

Our 500+ screen database was the public debut for the newly-designed  TCS Environment site software, which allowed us to offer the integration of multiple services:

  • Exhibitor fFoormap Dynamic Exhibitor Directory
  • Clickable Exhibitor Floormap
  • Updateable Bulletin Board
  • Information About the IIA
  • Conference Meeting Update
  • Quick Schedule
  • Joint Venture partnering list
  • Graphic Presentation Showcase
  • Help/Tutorial section
  • Automated Ad Billboard

Graphical Site Map

Cutting Edge UI Design

The Communication Studio pioneered some features that were cutting edge (for 1986, at least):
  • Exhibitor Directorygraphic “window frames” for on-screen information sections
  • single-keystroke hotkeys to the information sections
  • automated merging of advertising messages from an “Ad Pool
  • extensive “one-click” cross-referencing between an alphabetic directory of exhibitors and a physical map of exhibit booths
  • Quick Scheduleanimated graphics
  • default timeouts to a pre-configured scrolling ad show if the kiosk was not in use
  • automated presentational “mini-shows
  • on-screen dynamic graphic confirmation (“highlighting“) of
  • user selections

 

Although we did not receive most of the informational content from the IIA until two weeks before the conference, we were able – by using our Textup Context Management System – to complete the screens on time and even add 45 new pages to the site on the first day of the conference.

 

Client Advertising

We decided to see if the Conference Info Kiosk could be a money-maker. The “Kiosk Services” flyer (at right, produced on our clunky dot-matrix printer) offered:

  • Full-screen advertising on the default scrolling Ad Show
  • Partial page banner ads
  • Graphical design
  • Value-added Animations
  • Case Embedded sponsorship links

Exhibitor Info and Ad

 

TCS actually made a nice little chunk of money as a Service Bureau.

Collateral

Case study in the Portfolio: Industry Conference Kiosk (1986)

Proposal to the IIA: View the Interactive Kiosk proposal

 

© The Communication Studio LLC

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