Here’s my LinkedIn stuff
These articles were originally published on LinkedIn from 2014-2016. I also attempted outreach to LI management & staff directly – but received no response. Ever.
Eventually I compiled most of my stuff and migrated it all to WordPress (which is a godsend) because … LinkedIn just isn’t all that responsive as a platform or trustworthy as an environment.
LinkedIn has recently been marketing itself to us as being more responsive to professional client needs on the topic of “Groups”
It’s a belated attempt to recover lost goodwill and audience. On the one hand, “It’s about time.” On the other hand – as a colleague noted, “That ship has sailed.”
- LI focused exclusively on ‘monetizing” its substantial population of Recruiters. implications for investment in tools.
- The value proposition for professional population is Groups.
Suffice to say that
- LI has been proactively undermining its Groups for several years now
- It sucks
- We all hate it
- They aren’t likely to solve the problem they’ve consciously created
From a UX practitioner perspective , there are many, many things which could (and should) be done to “encourage genuine conversation and organic networking” In practical terms: That’s not gonna happen.
Note: Professional Groups made LinkedIn successful in the first place. Any successful redesign would be a rollback to previous policies & format.
A relevant question is probably
Will any credible socialNet platform emerge to re-establish those principles?