the IdeasBlog



Small-Business Solution?

Many smallBusiness owners will argue that “I’m overworked as it is.  I can’t be expected to become a design professional or a tecchie.  I just wanna run my business.  I want a website, but …

I don’t disagree that “Website design is not your core business” – but just about every successful business (of any size) has a substantial interactive – and integrated – online presence.

Let’s take a look at some of the dynamics facing a smallBusiness:

As a platform

Let’s face it: A professional job requires a certain level of … professionalism. And many small business owners are willing to pay for that up front. But not necessarily on an everyday basis.

imo: WordPress does a pretty decent job of allowing relative novices to maintain & update a site that’s been crafted by a knowledgeable professional.

The personal connection

If you believe that WordPress – or any other OOB (out-of-the-box) tool – can be the customer self-service front end for your particular business, well – good luck with that. There’s lots of noise these days about Artificial Intelligence + ChatBots as a solution for “pseudo-personalized” interaction with your customers.  Note: The Big Boys pay Big Bucks for such custom work.

On a brighter note: The interWeb is remarkably responsive and vibrant. Your custom solution may be just around the corner. Stay tuned.

‘Hidden Gold”

Semantics, tagging, categorization, content management



Over the years I’ve crafted a few sites for smaller local operations which don’t have a lot of resources. In ‘the bad old days’ when everything had to be hand-crafted, technical expertise was quite a barrier to entry.

What’s not to like?


Is it professional grade?

WordPress handles a lot of the generic best practices, components, and tools in a templated format which allows for some SEO, tagging, and Information Architecture – and it’s free. imo Pretty decent for blogging/repository/shallow billboard usage.

As for ‘professional’ … That’s in the eye of the beholder (i.e. your expectations). But you should get pretty decent performance for your $1000 by piggybacking on a management platform like WordPress (I’m sure that competitive platforms are also in-the-same-ballpark). Other comments here do a good job of deconstructing the overall challenge.

Is it the easiest tool for creating a website?

“It depends” … What do you want your website to DO?




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