the IdeasBlog

WordPress

Advertisements

Small-Business Solution?

Many smallBusiness owners will argue that “I’m overworked as it is.  I can’t be expected to become a design professional or a tecchie.  I just wanna run my business.  I want a website, but …

I don’t disagree that “Website design is not your core business” – but just about every successful business (of any size) has a substantial interactive – and integrated – online presence.

Let’s take a look at some of the dynamics facing a smallBusiness:

As a platform

Let’s face it: A professional job requires a certain level of … professionalism. And many small business owners are willing to pay for that up front. But not necessarily on an everyday basis.

imo: WordPress does a pretty decent job of allowing relative novices to maintain & update a site that’s been crafted by a knowledgeable professional.

The personal connection

If you believe that WordPress – or any other OOB (out-of-the-box) tool – can be the customer self-service front end for your particular business, well – good luck with that. There’s lots of noise these days about Artificial Intelligence + ChatBots as a solution for “pseudo-personalized” interaction with your customers.  Note: The Big Boys pay Big Bucks for such custom work.

On a brighter note: The interWeb is remarkably responsive and vibrant. Your custom solution may be just around the corner. Stay tuned.

‘Hidden Gold”

Semantics, tagging, categorization, content management

 

Solutions

Over the years I’ve crafted a few sites for smaller local operations which don’t have a lot of resources. In ‘the bad old days’ when everything had to be hand-crafted, technical expertise was quite a barrier to entry.

What’s not to like?

 

Is it professional grade?

WordPress handles a lot of the generic best practices, components, and tools in a templated format which allows for some SEO, tagging, and Information Architecture – and it’s free. imo Pretty decent for blogging/repository/shallow billboard usage.

As for ‘professional’ … That’s in the eye of the beholder (i.e. your expectations). But you should get pretty decent performance for your $1000 by piggybacking on a management platform like WordPress (I’m sure that competitive platforms are also in-the-same-ballpark). Other comments here do a good job of deconstructing the overall challenge.

Is it the easiest tool for creating a website?

“It depends” … What do you want your website to DO?

 

 

 

© The Communication Studio LLC

Advertisements