What is Design Thinking?

I continue to scratch my head a bit over what it is that “Design Thinking” means – although “solutions-oriented process” seems to be somewhere there in the mix. For me, at least.

That can take various forms. I’ll be exploring them in a series of blogposts, each focusing on specific aspects of solutions-oriented process. I don’t know that these exercises must occur in any particular order, but this is how I experienced them along …

The Continuum of Creative Ideation

Design Thinking is sometimes described as the intersection among feasibility, viability, and desirability.

This is sometimes also expressed as the major attributes of SDLC (Systems Development LifeCycle: Define, Design, Develop, etc.) , which kind of makes sense, too.

Note:  This list of ideas & examples is a work-in-progress.  But here are some of the broadstroke concepts:

Vision : Model the Future 

Portfolio: Home Information Systems Study (1981)

Articulation : Elucidate an Underlying Concept

User Interface Standards (1983)

Utility : Build a Useful Toolset

TCS Textup (1984)

Variation on a Theme : Credible Possibilities

Dreamware (mid-80’s)

Entrepreneurship:  The Value Proposition

Portfolio: Industry Conference Kiosk (1986)

Market Traction : A Polished Service

Portfolio: Electronic Sales Assistant (1990)

Collaboration : Agile Team

Portfolio: Instinet (1994-97)

A Functional Framework :  Nuts & Bolts

Portfolio: Postalworks (1999)

Utilitiarian Design

Librarianship : Organize the Infrastructure

Portfolio: KPMG (2011)

Sharepoint CSS Cleanup

User/Customer Centricity : Satisfy the Audience

Portfolio: Bell Labs (2009)

Community : our Implicit Connection

Community Service

The ProtoType : Guide and Model

Portfolio: Lead-Free Kids (2010)



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