What is Design Thinking?

I continue to scratch my head a bit over what it is that “Design Thinking” means – although “solutions-oriented process” seems to be somewhere there in the mix. For me, at least.

That can take various forms. I’ll be exploring them in a series of blogposts, each focusing on specific aspects of solutions-oriented process. I don’t know that these exercises must occur in any particular order, but this is how I experienced them along …

The Continuum of Creative Ideation

Design Thinking is sometimes described as the intersection among feasibility, viability, and desirability.

“Design Thinking” is sometimes also expressed as the major attributes of SDLC (Systems Development LifeCycle: Define, Design, Develop, etc.) , which kind of makes sense, too.

Note:  This list of ideas & examples is a work-in-progress.  But here are some of the broadstroke attributes:

Vision, Articulation, Utility, Variation, Entrepreneurship, Traction, Collaboration, Structure, Librarianship, User-Centricity, Modeling

I’m going to ‘open the hood’ on these and post them in unfinished form as I’m working on them.  Here goes…

Vision : Model the Future 

Articulation : Clarify the Concept


Utility : Build a Useful Toolset

 Smiling kid with grape and pear, isolated on white

Variation : Credible Possibilities


Entrepreneurship:  The Value Proposition

Children with lemonade stand

Market Traction : A Polished Service


Collaboration : an Agile Team


Functionality :  Nuts & Bolts


Librarianship : Organize the Infrastructure


User Centricity : Focus on Audience



Community : our Implicit Connection

Pro-Bono/Non-Profit/Community Service


ProtoType : Guide and Model

As you may’ve noticed, the ‘attractor’ images for this series of DesignThink articles are all cutsey kids.  It’s intentional.  It’s manipulative.  It’s shameless. It’s working.  What can I say?



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