First it was Victory

The Greatest Generation needed a symbol to unite them in struggle

Then it was Peace

The Baby Boomers pioneered a new meaning … for a new struggle

After that came Irony

Because struggle is so derivative

Now it’s apparently Branding

Uhhhhh … okay …. sure

Let’s just give the last word to Mister Churchill

Homo sapiens is the species that invents symbols in which to invest passion and authority, then forgets that symbols are inventions.  — Joyce Carol Oates


© The Communication Studio LLC