beBee brands itself as a ‘professional’ socialNet-with-a-heart

(It’s the whole ‘affinity’ thang).

But I look at the actual beBee Content and … it doesn’t exactly scream ‘professional’. That’s one of the reasons why I did “TheMirror” .  I’m fairly adept at ‘eyeballing’ (evaluating) sites on the fly – am pretty sure that the pattern persists, though maybe I should continue my beBee Content Inventory  on a monthly basis, especially since it seems that beBee itself is unwilling to take a look in the mirror themselves.

Quality – Value

The term ‘Quality’ can be used narrowly to make a value judgement (i.e. “It’s good.” / “It’s bad.”) This is the popular usage of the term.  Its’s often in the form of a positive adjective:  “This is a quality product.”

Quality-as-value-judgement is relative.  (We may disagree)

Quality – Attribute

By the same token, the term “quality” is often closely aligned with ‘differentiation’.  It’s also necessary to determine the qualities-as-non-judgemental-attributes of what you’re talking about … before you rate it.

Qualities-as-attributes are analytical and fairly objective.

I generally try to base my ‘quality’ opinion on doing some necessary ‘qualities’ homework first.

Yes, it DOES make a difference.

The New Relativism

The New Relativism is a predictable result of the inevitable trivialization of a socialNet. @Phil Friedman has delivered a nice rant on that recently and I’ve been doing it a while myself.
Hey, I enjoy the kittyPix, the self-help happytalk, the personal revelation, the “hey, you gotta see this!” pointer-post as much as the next guy (the self-promotion blurbs … maybe not so much).

But I also believe that

‘professional’ + ‘quality’ are two words that should go together. Meaningfully.

Once you get past the shallow ‘numbers collecting’ aspect of a socialNet, then the analysis gets interesting. Slick, trivial (content-less) Content will get you plenty of likes. But what can you actually do with it? That’s a whole ‘nother rant unto itself, but…

If you actually want to have real, bilateral communication (you know: interaction/conversation/collaboration/exchange… traction: the creation of actual value) – and not just spam-blast your silly-assed opinions at the world – then we’re talking about something that goes Beyond Mere Publishing. Those for-real interactions tend to be one-on-one. Their value reflects the synergy between two ‘quality’ minds.

Back to the thread:

  • A large number of Likes on a superficial topic (kittypix, for example) is … a big number.
  • Connections, collaboration, and continuity among quality contributors is … actually valuable.

My earliest insight about interactive digital media (circa 1981):

“It’s not the size of the database – It’s the quality of the connections.”

When working on what I liked to call “FaceBook for the Enterprise” back in 2009, one of our challenges was to engineer “affinities with value.”

It can be done.

It should be done.

Posted on beBee 09/12/2016 : 1.1K Views, 6 Likes

© The Communication Studio LLC