This article was originally created to address an issue at beBee, but it applies to socialNets in general.
The little bell icon in the upper-right of my beBee screen has a bunch of numbers in it.
- “Oh boy!”, sez I. “These are Notifications! Maybe somebody likes me. Let’s see who.” … and I click on it.
Here’s what I find : Some people have liked my comments. Some like or comment on my article or post. Some have viewed my Profile. Maybe someone’s even following me.
- (This is all pretty much the standard “Why are we Here” socialNet agenda)
And then there’s often – and increasingly – someone who’s “mentioned you in a comment“.
- Hmmmmmm. Really? Cool. Let’s see what this is all about…
Turns out that this “mention” is actually an acquaintance on beBee who’s decided to spam-blast-everyone-on-their-mailing-list-in-order-to-advertise-their-article.
It turns out that I’m just one of many, many people whose @me beBee address has been included in an otherwise content-less ‘comment’ – or perhaps even in the body of the article.
The beBee socialNet engine has been fooled into sending me – and a bunch of other people – a personalized message that tells each of us that we’ve each “been mentioned in a comment”. well, sort of … but not really
On the one hand:
I appreciate the thought and the attention (sort-of)
On the other hand:
Is this (really) “affinity“?
A well-designed socialNet system should offer useful tools in order to “make beBee all that it can beBee.” Preferably without being deceptively manipulative.