the IdeasBlog

ux, ui, ia, usability by @theYouEyeGuy

socialMedia, Techniques

The Value of Re-Posting

Background:

I work in the ‘user experience’ arena.  It’s broad, expansive, increasing in popularity …. and somewhat ‘open to interpretation’.  There’s been a fair amount of bickering among practitioners about what UX really is.

Of course, I’ve weighed in with my opinions, too.  Here are a few thought-lets on the topic:

I’m kind of fond of crowd-sourced opinions and experience.

It’s what makes the socialNet sing

This is a case study in the effectiveness of ‘publishing strategies’ on the socialNets.  I don’t claim it to be comprehensive or absolute, but I believe it’s kind of indicative…

The UX Self-Evaluation Checklist

About a year ago I created The UX Self-Evaluation Checklist as an online survey through SurveyMonkey. It’s simple, short, and shallow, but – I hope – accessible, too.

I posted links to the survey on LinkedIn Pulse and was gratified with ~50 responses within the first month-or-so (which then tailed off again quickly).

This was an object lesson in the implicit faddish fickleness of the social media

It comes with the territory

the Surprises

The results themselves were somewhat revealing.  A couple of them actually contradicted my preliminary assumptions:

Style vs Functionality

Here’s how I had framed it in the survey:

There are two main ways of looking at UX: It’s a Billboard (The focus is on styling and presentation) or It’s an ATM (The focus is on functionality and workflow).

If you’re a Billboard person, then you often work in the Marketing arena and are referred to as a Designer.

If you’re an ATM person, then you often work on Applications and are referred to as an Architect.

I expected that most UX-er’s would self-identify as Marketing Designers, since Marketing and Design kind of dominate the discussion space.  In fact, most UX-er’s (by a substantial percentage) self-identified as functional Architects.

I was secretly pleased

Boring Old Documentation

Under the rubric of  “Dirt-under-the-Fingernails” Skills, half of respondents rated themselves as having Expert skills in the arena of Documentation.

As an ex-Documentation Manager, I’ve been concerned that many teams sacrifice diligence and process for speed, under the guise of ‘agile’ methodology.

I was secretly pleased, again

… and an Unfortunate Artifact

But here’s an observation about how sharing-on-a-socialNet doesn’t work:

  • I published “pointers’ to the original article (the survey) on multiple Groups.
  • I received multiple Upvotes each of those “pointer” posts
  • Yet – even though the “pointer” posts are all the same, the socialNet does not compile the Upvotes
  • … or the Comments

So:  There’s no way to get a coherent, comprehensive overview of how my message is received by multiple Groups.

The “thread” is lost

Redundancy : Recursion:  Re-Posting

So: I had 50 responses and a survey with no current activity.  What’s a girl to do?

Re-vitalize it, of course.

Over the course of the past week I’ve re-posted the announcement of the survey in my favorite UX Groups on LinkedIn.  My reward?

Re-posting the Survey link on multiple groups far more than quadrupled  the total number of survey responses(+216) in a single week.

survmonk-trend1

A picture is worth 1000 words, they say.  Okey dokey.

the TakeAway

… as regards the exercise of re-posting and pointing:

Patience

Time is on my side.  I have a knack for being ‘ahead of the curve’ on insight.  It’s sort-of an advantage, but can also be awkward  to advocate because, y’know … change.

Repetition

… is a good thing.  It’s boring-esque and can seem like nagging.  But – if you have a coherent, necessary message – it will work.  Eventually.

Targeting

… focuses the message on the folks who are likeliest to ‘hear’ it.  SocialNets are at their best when they support an actual conversation.  (That’s why ‘Groups’ are so critical)  The public ‘Pulse’ broadcast channel was okay.  Targeted interest Groups have been spectacular.

Synchronicity

Yes, I have an almost-mystical belief in the dynamics of “the right time, the right place”.  Hey, I’m a History major.  Some stuff occurs … but it doesn’t really happen until the environmental conditions are auspicious.
repost

Re-Posts, Pointers, and Hooks” lays some basic-ground-rule-observations about how content is configured and shared on the socialNet.

It’s a useful reference

Relevant:

Posted on beBee 12/28/2016 : 1.7K Views, 10 Likes

 

© The Communication Studio LLC
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: