Social Networking Roles


In 2009 thought leader Bell Labs was exploring what I like to call “FaceBook for the Enterprise”.


The Intuitive Collaborative Design Group (ICD) was charged with implementing a social networking and collaboration platform across Bell Labs. A primary focus was on integrated messaging and workflow collaboration.

This was a delightful engagement: A small, but high-powered team of forward-looking professionals working on cutting-edge stuff.  It was  nice combination of practical and visionary.  Here is the first of several “process-focused” posts excerpted  from this timely case study.

Our challenges were:

Role, Behavior, Design Challenge

First things first:   Who is involved, How do they motivated and  and What do they want to do ?  In my opinion, you will probably find these types of behavior:


Design Challenge: Rewards for success in crafting traction to action


Design Challenge: Editorial tools – an efficient environment for providing value


Design Challenge: Management tools for crafting the environment


Design Challenge:  Convenient valuation and attribution tools


Design Challenge:  Communicate the value proposition


Design Challenge: Overcome barriers to more active participation , while providing a safe environment.

These attributes describe a continuum of activity and often overlap in an individual.


One of our nice (I think) design solutions was to graphically map relationships across the network.

View the Bell Labs Case Study

I often referred to the project as “FaceBook for the Enterprise“, but we could also call it …

Your intranet on steroids

… is sexier than it seems.  It assumes that any organization or business wants to “leverage the water cooler”, i.e. affinity among the people in the organization

I must admit, I have a soft spot for intranets.  But that’s another rant.

The company’s intranet is the Infrastructure.  Affinity is the Model.

It’s how professionals connect.  Really connect.

… and Get Things Done / Collaborate (Don’t overlook that part)

Anybody up for crowdsourcing the concept?

What I bring to the table:

call me

The Communication Studio


Published on beBee 07/13/2016 :  1.1K Views, 10 Likes


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