We call it “responsive design

It’s Hip. It’s Sensible. It’s Obvious. It’s Necessary. It’s Happening.

Responsiveness in Design happens on several levels:

Responsive Context (Device Platform)

Responsive Styling(Layout, Design, & Color)

Responsive Content(Data & “Voice”)

Responsive Behavior (Appropriateness)

Context

Dynamic Resizing – The screen presentation changes appropriately

3x Display formats

This is what most people mean when they talk about Responsive Design: That the page will resize itself to multiple device platforms.  You don’t want to redesign every page for mobile, tablet or desktop..

But there’s more to it than that…

Styling

As You Like It

The TCS Zen Garden page allows you to self-service a little in terms of Layout, Graphics & Color Styling.  [ the Zen Garden is under construction ]

You can even influence Content.

Content

IMO vs TMI (“in my opinion” vs “too much info”)

My tendency is to embellish the information I provide with historical citations, explanation, anecdotes, comments, factoids, quotes – These are all part of the Context which provides meaning to the Content. But all of that data can be overwhelming.

I’ve engineered content attributes into my stylings. Some of the style themes present more – or less – data. As well as different types of data.

It’s not only data information. It’s “voice“. Some styles are chattier and more casual. Others are more technical.

Behavior

Transcending the Rodent

Responsive Design is very “mobile-centric”. Tablet & phone devices use a gestural interface. Our UI’s are now going “beyond the Mouse“.

But it’s not just the technology-driven metaphor. We’re also considering different ways of looking at and dealing with information. Ubiquitous Social Networking and Big Data have resulted in a whole new set of tools and behaviors.

The Big Challenge

The recent changes to my website are more of a “retrofit” than a “makeover”: There’s not much new structure or content. Instead, the existing content is made more flexible.

That’s actually harder than building something new from the ground up.

It’s also closer to the sort of UX challenges that most of my clients face.

Responsive: It’s More than Mobile

 

© The Communication Studio LLC

 

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