In 2007 social networking was an emerging opportunity area for content publishers. Interactive One was – and still is – a media leader in the Black & Latino consumer area, based primarily on traditional print publishing and radio.
Interactive One was looking to create “Web 2.0” presence targeted towards serving the African-American community. My Role was to help outline the digital interactive social networking space and address practical logistics, focusing on:
Entering the arena for this particular market
Support multiple Interest Areas
Easy Administration and Execution
Integrate Advertising and Publishing
This graphic provides a high-level overview of the landscape: Entry pathway, membership acquisition, interest areas, and functionality.
- Design a visual map of the interface and structure
- Model audience Personas
- Propose the dashboard entryway
A big challenge was to address the practicalities of building and maintaining a “live” social networking service – specifically one that could be supported by well-targeted advertising.
Competitive Analysis of other players
Evaluate the functionality and customizability of available social networking tools
As a person who had already developed marketable digital editorial tools, I was asked to provide some insights on the practicalities of electronic publishing for a social media platform..
Part of my role was to describe that process in terms that resonated with Interactive One’s existing knowledge base and process.
LinkedIn (October 17, 2014 – April 6, 2015) 91 Views
© The Communication Studio LLC