In 2007 social networking was an emerging opportunity area for content publishers. Interactive One was – and still is – a media leader in the Black & Latino consumer area, based primarily on traditional print publishing and radio.

Overview

Interactive One was looking to create “Web 2.0” presence targeted towards serving the African-American community. My Role was to help outline the digital interactive social networking space and address practical logistics, focusing on:

Entering the arena for this particular market

Support multiple Interest Areas

Easy Administration and Execution

Integrate Advertising and Publishing

This graphic provides a high-level overview of the landscape: Entry pathway, membership acquisition, interest areas, and functionality.

Customer-Centricity

As the UI Guy, part of my role was:

  • Design a visual map of the interface and structure
  • Model audience Personas
  • Propose the dashboard entryway

Logistics

A big challenge was to address the practicalities of building and maintaining a “live” social networking service – specifically one that could be supported by well-targeted advertising.

Competitive Analysis of other players

Evaluate the functionality and customizability of available social networking tools

Editorial Process

Interactive One was already skilled and experienced in “how to do publishing“.

As a person who had already developed marketable digital editorial tools, I was asked to provide some insights on the practicalities of electronic publishing for a social media platform..

Part of my role was to describe that process in terms that resonated with Interactive One’s existing knowledge base and process.

 

LinkedIn (October 17, 2014 – April 6, 2015) 91 Views

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