Assisted Digital

This is an excellent model for making government work. Keep Calm and Trust Users.

Design Principles

Listed below are our design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles.

  1. Start with needs*
  2. Do less
  3. Design with data
  4. Do the hard work to make it simple
  5. Iterate. Then iterate again.
  6. Build for inclusion
  7. Understand context
  8. Build digital services, not websites
  9. Be consistent, not uniform
  10. Make things open: it makes things better

This is your entry to a resource of best practices and techniques, richly populated with examples and explanation.

Government Digital Service

We help government make digital services and information simpler, clearer and faster. We put users’ needs before the needs of government.


inFlight Safety : en Francaise

Air France makes the inFlight Safety video stylish and fun.

This is an object lesson in making boring info accessible. 5 minutes of enjoyable.

It certainly had an impressive budget. From a strategic perspective, I wonder if it involved an alliance with the marketing and advertising departments?

Just on general principle, I applaud any endeavor in which UX is paired with choreography. It is one of our underlying metaphors.

More on accessibility @Universal Design France


Why smoking pot feels so good

New neuroscience explains marijuana and the brain

Might marijuana actually prevent age-related memory loss? New science suggests we have lots to learn about pot

This quote starts the article. It is ironic to think that boomers, who in their youth, may return to it as elderly persons to enjoy their later years. This is an excellent article that addresses many performance issues in regard to marijuana use.

Thanks to Gary W. Kelly
in the Human Factors group


Glad to hear that we’re now open to “rediscovering pot”.

It was a reminder that I read “The Marijuana Papers” (1968) in the late 60’s. The book was one of the first historically-grounded collections of medical, social, political – and artistic – writings on pot.

Entertaining and informative perspectives on the herb before it became criminalized. Probably worth a re-visit.

So much for “memory loss” …



Webcast: “What the Hell is UX Strategy?!”

From O’Reilly Online happens February 4, 2015 at 10:00 AM PST / 1:00 PM ET.

In this webcast, Jaime Levy, author of UX Strategy will demystify a crucial practice that up until now has been overrun by highfalutin propaganda. Tune in for a fast-paced overview of how you can immediately apply lightweight UX Strategy techniques to devise innovative yet sustainable digital products.

It was interesting. Keep an eye out for more from this person.

Ergonomics Wish List

from Karl Rich – Human Factors Consultant in UX-related group Human Factors


  1. Displays should be provided which are meaningful, readable, integrated, accurate, clear, uncluttered, readily associated with control actions and other related displays, and are responsive to information requirements.
  2. Controls should be reachable, identifiable, operable, consistent, compatible with expectations and conventions, and simple to use.
  3. Consoles and panels should include the required control and display functions which are arranged in terms of functions, sequence of operations, and priorities.
  4. Associated procedures should be logical, consistent, straightforward and provide feedback.
  5. Associated communications systems and methods should be standardised, consistent, intelligible, clear, concise, identifiable, prioritised, and available.
  6. The environment within which the systems are to be operated should be within human performance, comfort and safety limits, designed in terms of task requirements, and consider long term as well as short-term exposure.
  7. Alarms should be audible, unambiguous and sufficiently distinguishable to avoid confusion.

Simple, basic, sensible … —  John Vaughan